Barnes & Noble unveils its Kindle killer, an ebook reader called – Nook
I had an original Kindle 2 . I use it in Hong Kong mainly and, very occasionally, the States. To me, the killer feature in Kindle is the Kindle Store. I can buy most of the books I wanna read at, usually, below USD $15. Though I can’t get wireless delivery of my book, I can still download the book from my Amazon account and transfer to my Kindle by USB. It’s 98263497239847 times better than waiting for shipment.
The Kindle platform has other great features too. You can read your books from iPhone and PC using Kindle Reader software. Your reading pace is all synchronized. (well, can’t enjoy Whispernet in HK with my original Kindle 2 )
Well… these, to me, are platform features. There are minimum innovation in the Kindle device itself.
I mean e-readers are easy to carry and can store tons of books. But that’s general merits of e-reader. It’s not unique to Kindle. So… seriously, Kindle device itself has no killer feature. The keyboard is basically useless. The navigation is confusing and annoying. The device is slow too.
Given so many problems in Kindle, people are generally happy with it. Well, after all, the e-reader is just for reading. As long as it show text beautifully, people are happy.
But there’s always good people out there who think that things can be better. It’s not Apple. It’s Barnes & Noble. This time, they have taken the Apple attitude towards the e-reader market.
This new e-reader is called Nook. The reader itself comes with a bunch of features targeting the Kindle. But they don’t stop at the device. There are some innovation on the platform too.
On the hardware end, it is a dual screen configuration – e-ink screen and a color touch screen. Most interactions happen on the touch screen. User can navigate through menus and preview stuff on a touch-sensitive color screen. This is way better than the Kindle. Think they must have watched Steve Jobs’ iPhone launch keynote back in Macworld 2007 where he addressed the problem of hardware keyboard. (Eat it, Amazon!!)
It also comes with both Wi-Fi and 3G. You know what… Wi-Fi is not just a faster media of data transfer. If you connect Nook to Wi-Fi network in Barnes & Noble store, you can read ebooks for free !! It’s very much like you can go to book store and read physical books there!!
One more thing, you can lend you ebook to others! I think this is the most requested feature in Kindle and, now, Barnes & Noble implemented it! Sweet
Amazon must be scratching their head now. It’s gonna be a bloody battle field. It’s not just on e-reader device. It’s on ebook platform as well.
Too bad… I am locked up with Kindle platform… I can’t transfer my ebook assets to Nook. Or, maybe, I should sell my Kindle and get the International version instead… hm…
