Macworld Mobile – FAIL
Went to the Macworld Mobile conference at Mobile Asia Congress today. It’s bit crappy honestly.
A bunch of unenthusiastic crowd, unpassionated crew, weird session schedule, poorly arranged refreshment bar… No breakfast, no lunch, no after party (you pay extra USD $195 for after party). There’s refreshment in the tea break. But there’s only 1 break in the whole freaking afternoon. You can’t take the coffee or snack into the conference hall either. WTF?!
You don’t get a break in between sessions either. There’s 1 lunch break and 1 tea break. People literally sit the whole morning and afternoon. You can imagine how much speaker/audience interactions happen in this arrangement.
So, this conference experience part is just one word – fail.
Let’s ignore all these. Just focus on the content…
Bottom line is… if the talks are not inspiring, they’d better be funny. If not, at least, be useful. I think I wasted one whole day suffering from poor organization and unthoughtful curation of the organizer.
I do like the design and Japanese social media talks. The speakers highlighted their unique personal perspective. The technical talks? I would classify them as elementary technical talk. It’s like collage lecture.
Is it the organizer requesting speakers doing elementary level stuff? I don’t know. Most talks are about stuff that already exists in documentation. In another words, it doesn’t make any different if you are not coming today. You can read everything from the fucking manual.
Who’s gonna pay for a conference where the contents have no depth?
Well, I did. But I won’t pay again. If I could, I wanna get my time back. No need to refund.
Who needs to pay to listen to introductory materials?
Those who first learn the technologies presented today are probably bogus developers who go to the conference to escape from company’s work. Even if they genuinely come to learn, is there any difference if they just read the fucking manual?
Expo organizer is not developer. They are event organizer focusing on event logistic. They are little from ignorant to iOS technologies and indie culture. It seems to me that they just organize the event to the job done. I don’t feel a single bit that this conference is related to iPhone developer culture. I feel a huge disconnect between audience expectation and what the organizers offer.
No wonder Steve Jobs is out of this Macworld Expo thing. This expo model doesn’t work.
I enjoy conference trip. I have been to WWDC 4 times. Every now and then, I had a WWDC moment. Why?
WWDC is mainly a technical conference similar to the Macworld Mobile too. But there are 2 main differences.
First, contents covered are usually about the next generation OS, new technologies or in-depth sharing. Second, the conference attracts great crowd. You can find the most well known indies and developers and talk to them.
Can you replace that with documentation or sample code?
There’s a reason why people spend money and time to conference. It’s the conference experience. If you are not crafting the best experience for developers, screw you. Just don’t organize it. Or, just say, “This conference feature mainly introductory materials and is not tide to developer culture at all”
My message to IDG or whoever running Macworld Mobile…
“Go attend SecondConf, NSConference, 360|iDev, iPhoneDevCon or any indie conference with good feedback! Ask yourself why people in those conferences enjoy being there so much! ”
Until then, this is my last Macworld Mobile event.
My advice to you as host of CocoaHeads Hong Kong – save the money for any of the indie conferences I mentioned above.





Wrapping development work of Finger 2.0 this evening… (or morning). Finally submitted it to Apple for review.









