Palm Keynote in CES 2010
You know what… the presentation is 9872934394875934 times better than Microsoft’s one. Though, I have to say, the whole keynote is very Apple-like. Well, it’s Jon Rubinstein. (Maybe it’s Jon who taught Steve the presentation skill 
)
It’s actually not important how Apple-like it is. It’s about whether the presentation tells a story. I am as much stranger to Microsoft’s product as to Palm. The result after checking out Microsoft’s presentation… I don’t know what the hack is going on… What’s the big thing? Where’s the focus? Versus, after Palm’s one, I downloaded the SDK (becos they announced free developer program and plug-in SDK and a bonus program) and tried it out.
I wanna compare the 2 presentations from my perspective.
Delivery and stage setting
The Microsoft one… they have a hugh stage, many big screens and lots of stuff going on.
However, the presentation is like… running around the stage from left to right. Worse, demos were short, sloppy and convoluted. Lossy demo + people running around the stage… it’s like chicken running in a farm…
If you check out Palm’s, it’s a small stage. People come up and down the stage orderly. Each one of them set the theme what they wanted to talk about. There’s a pace in the delivery. You feel like you are accepting information in a comfortable pace.
There’s nothing on the stage. Just the presenter and the screen. You won’t see a bunch of Palm Pre on the stage each with different wall paper.
Slides – data presentation
I mentioned in my previous post how Microsoft present data:
I like how data is presented by Palm:
You feel the meaning of information. You grab the significance of the figure instantly.
Slides – showcasing products
Which one gives you better impression to the product? I don’t know who design the slides for Microsoft… it’s all noises… what the fuck that parrot is doing? Seriously, Microsoft is hopeless….
One last thing… I don’t know why Microsoft is so obsess to dump a bunch of stuff on stage and tipping every single one of them.
Show me what’s important and spend some time on them.
My conclusion is… Microsoft fails. They can’t even tell me one thing they think I have to pay attention to. Palm, on the other hand, is still struggling to make a profit. Yet, they told the world their story.
I do encourage you to check out the 2 presentations and experience the difference!
Link to Microsoft CES 2010 Keynote
